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My Background

I was born in Ilorin, Nigeria in the late 1980's. As the last born in a group of 4 boys, I came to planet earth as an observer of life around me. Trying to understand why I was born at such a time like this and into the family I was blessed with. This already created my foundation as an observer and developed my 'spirit of reflection' of life as a whole.

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Ever since then, I have spent my existence on planet earth trying to understand what a fruitful human experience looks like. Being born to a family that always believed in regional and global impact, we embarked on this journey as a family, pioneered by my Dad. This saw me live in Nigeria, Ivory Coast, Tunisia and now England UK.

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Subconsciously soaking in different cultures and languages, my understanding of the universal needs of people have deepened, leading me into the truth that - "whereever I find myself, if I can benefit that environment, I have indeed found a fruitful human experience".

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Amongst many of my life experiences, the key moments below have shaped my understanding of my God-given calling, thinking and outlook on life:

  • Experience of living in different countries

  • My internship at the BBC in 2008

  • Experience around my diagnosis of Non-Hodgkins Lymphoma (cancer) in 2009 

  • Master's (MSc) in Marketing at the Manchester Business School

  • Setting up my social enterprise (FRESHRB C.I.C.) in 2013

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These are key pillars that have formed my professional career path and have informed my perspective on how I impact the world around me. 

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Have a look below to see a few of my career highlights thus far.

Babz CEO and Founder of Freshrb C.I.C.

Careers Highlights

That Social Entrepreneur

2013 - Present

Founder and CEO - FRESHRB C.I.C.

The Founder and CEO of FRESHRB C.I.C., a creative media agency 'social enterprise' focused on using media as a tool to build engagement with health topics and research.

2023 - Present

Advisory Group - Just Psychology CIC

As a communications consultant, I am part of a strong team of advisors to Just Psychology which has a mission to improve the accessibility and appropriateness of psychological and mental health services for black and minority ethnic children and their families by providing evidence-based, effective, and culturally competent interventions in the North West of England, UK. 

2012 -2013

Account Manager - TheEword, Return (on Digital) and Lakestar McCann

I worked as an account manager in 3 different digital marketing agencies in Manchester over a duration of 18 months. In all roles, I was responsible for overseeing and conducting the execution of Search Engine Optimisation (SEO) marketing campaigns for SMEs, Major and International brands.

2008 - 2009

Trainee - BBC

I was part of the BBC mentor project in Manchester that gave me key media industry experience. I was exposed to the practical process of producing television and radio content.

2007 - 2011

University Education

I obtained a Master's Degree 'MSc in Marketing' from the Manchester Business School and a Joint Honour Bachelor Degree in 'Communications and Business Studies' from the University of Liverpool.

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